Cosmetic Application Core Competencies for a Sales Associate:

• Color Theory for foundation matching and color correcting
• Brow Application for placement, enhancement and correction
• Eye Shadow/Liner Application for placement, enhancement and correction
• Lash Application for correct choice and placement of false lashes
• Lip Color/Liner Application for placement, enhancement and correction
• Product Types and Interactions for water, silicone, and oil based products
• Tool and Brush Usage for proper application
• Unbiased, standardized training 
• Based on principle; not product
• Designed for all learning styles
• Checkpoints for retention
• Interactives and video to assist with application integrity